Elton John standing in a wardrobe room for the eBay charity sale campaign
Elton John standing in a wardrobe room for the eBay charity sale campaign
Elton John standing in a wardrobe room for the eBay charity sale campaign

eBay x Elton John

3D Visualization

3D Visualization

3D Visualization

2024

Hero Image Composition for Global Campaign

Hero Image Composition for Global Campaign

Hero Image Composition for Global Campaign

Commissioned by Studio Joa for eBay, we were asked to create a promotional image of Elton John seated in his walk-in wardrobe, surrounded by stage pieces from his personal archive. All garments were part of a charity auction hosted through eBay.

The challenge: Elton was photographed in London, the wardrobe archive was in New York, and eBay required a single, realistic image. To solve this, we built a fully 3D-modelled closet and produced a technical layout with precise camera positioning, lens data, and subject scale.

A placeholder set was constructed in NYC based on our specs. Garments were shot on location, while Elton was captured separately under matched conditions. The final environment was rendered and everything composited into one cohesive image for international release.

Clothing and accessories displayed on a red background for the eBay charity sale campaign
Clothing and accessories displayed on a red background for the eBay charity sale campaign
Clothing and accessories displayed on a red background for the eBay charity sale campaign
Elton John Confused
Elton John Confused
Elton John Confused
Retail display shelf with illuminated backdrop for the eBay charity sale campaign
Retail display shelf with illuminated backdrop for the eBay charity sale campaign
Retail display shelf with illuminated backdrop for the eBay charity sale campaign
Line drawing of display furniture used in the eBay charity sale campaign
Line drawing of display furniture used in the eBay charity sale campaign
Line drawing of display furniture used in the eBay charity sale campaign

IDN-2526-K(DC)SYS

AUTHORIZED BY KANSLIET (DESIGN COMPANY), SWEDEN.

ALL DATA, STATEMENTS, AND FORMULATIONS ARE TO BE INTERPRETED AS INDICATIVE ONLY.

DOCUMENTED FOR INTERNAL DISTRIBUTION AND ARCHIVAL PURPOSES.

USE OUTSIDE THE ORIGINAL CONTEXT IS NOT RECOMMENDED BUT NOT PROHIBITED.

ALL ELEMENTS CONTAINED HERE ARE PART OF A LARGER STRUCTURE WHICH MAY OR MAY NOT EXIST.

IDN-2526-K(DC)SYS

AUTHORIZED BY KANSLIET (DESIGN COMPANY), SWEDEN.

ALL DATA, STATEMENTS, AND FORMULATIONS ARE TO BE INTERPRETED AS INDICATIVE ONLY.

DOCUMENTED FOR INTERNAL DISTRIBUTION AND ARCHIVAL PURPOSES.

USE OUTSIDE THE ORIGINAL CONTEXT IS NOT RECOMMENDED BUT NOT PROHIBITED.

ALL ELEMENTS CONTAINED HERE ARE PART OF A LARGER STRUCTURE WHICH MAY OR MAY NOT EXIST.