Frank & Stein is a café and social space in the Jumeirah district of Dubai. The concept was built around a single idea: sand. A tonal environment shaped by the textures and colors of the surrounding coast, designed to feel calm, contemporary, and rooted in place.

The identity and interior were developed together as one system. Soft geometry, layered seating platforms, and a restrained palette form the core of the experience. Typography, signage, and color were kept minimal so the atmosphere could carry the brand rather than compete with it.