Waffries trade show booth design with bright orange branding, oversized waffle prop, and minimal product display
Waffries trade show booth design with bright orange branding, oversized waffle prop, and minimal product display
Waffries trade show booth design with bright orange branding, oversized waffle prop, and minimal product display

Waffries

Interior Design, Brand Identity

Interior Design, Brand Identity

Interior Design, Brand Identity

2023

Visual and spatial design for a QSR concept located in Mall of the Emirates, Dubai.

Visual and spatial design for a QSR concept located in Mall of the Emirates, Dubai.

Visual and spatial design for a QSR concept located in Mall of the Emirates, Dubai.

Waffries is a quick-service restaurant in Mall of the Emirates in Dubai. Kansliet designed the full identity and interior system, from naming and logotype to spatial layout, signage, and material palette.

The goal was to build a clear and playful brand that could stand out in a dense retail environment without losing structure or efficiency. Every element was reduced to essentials to support a fast operational flow.

The interior uses a simple palette and modular layout that keeps the space calm and functional at high volume. Signage and menu systems were designed to work across multiple scales, from storefront visibility to on-counter navigation.

Vector illustration of waffle icon in isometric style on solid orange background
Vector illustration of waffle icon in isometric style on solid orange background
Vector illustration of waffle icon in isometric style on solid orange background
Flat lay of branded waffles and dipping sauces arranged in a repeating grid
Flat lay of branded waffles and dipping sauces arranged in a repeating grid
Flat lay of branded waffles and dipping sauces arranged in a repeating grid
Lifestyle shot of model holding Waffries sign with repeating logo, photographed outdoors
Lifestyle shot of model holding Waffries sign with repeating logo, photographed outdoors
Lifestyle shot of model holding Waffries sign with repeating logo, photographed outdoors

IDN-2526-K(DC)SYS

AUTHORIZED BY KANSLIET (DESIGN COMPANY), SWEDEN.

ALL DATA, STATEMENTS, AND FORMULATIONS ARE TO BE INTERPRETED AS INDICATIVE ONLY.

DOCUMENTED FOR INTERNAL DISTRIBUTION AND ARCHIVAL PURPOSES.

USE OUTSIDE THE ORIGINAL CONTEXT IS NOT RECOMMENDED BUT NOT PROHIBITED.

ALL ELEMENTS CONTAINED HERE ARE PART OF A LARGER STRUCTURE WHICH MAY OR MAY NOT EXIST.

IDN-2526-K(DC)SYS

AUTHORIZED BY KANSLIET (DESIGN COMPANY), SWEDEN.

ALL DATA, STATEMENTS, AND FORMULATIONS ARE TO BE INTERPRETED AS INDICATIVE ONLY.

DOCUMENTED FOR INTERNAL DISTRIBUTION AND ARCHIVAL PURPOSES.

USE OUTSIDE THE ORIGINAL CONTEXT IS NOT RECOMMENDED BUT NOT PROHIBITED.

ALL ELEMENTS CONTAINED HERE ARE PART OF A LARGER STRUCTURE WHICH MAY OR MAY NOT EXIST.