Waffries is a quick-service restaurant in Mall of the Emirates in Dubai. Kansliet designed the full identity and interior system, from naming and logotype to spatial layout, signage, and material palette.

The goal was to build a clear and playful brand that could stand out in a dense retail environment without losing structure or efficiency. Every element was reduced to essentials to support a fast operational flow.

The interior uses a simple palette and modular layout that keeps the space calm and functional at high volume. Signage and menu systems were designed to work across multiple scales, from storefront visibility to on-counter navigation.