Visual and spatial design for a QSR concept located in Mall of the Emirates, Dubai.

Kansliet was commissioned to design the full identity and physical space for Waffries, a quick-service restaurant located in Mall of the Emirates.

The project involved developing the name, logotype, visual language, interior layout, and signage system. The aim was to create a brand that felt light and playful without losing clarity or structure, something that could stand out in a saturated environment while remaining functional at speed and scale.

The interior was built around a simple palette and modular flow, balancing personality with operational logic. Signage and menu systems were developed to work at multiple resolutions, from storefront impact to on-counter navigation.